Sachin Tendulkar’s ‘unbelievable’ experience with traditional fishing in Goa leaves netizens delighted.Crowd cheers him on last dayĪlexander Tominsky, a restaurant server, planned to eat rotisserie chicken for 30 days in a row but then extended the challenge for 10 more days. US man eats rotisserie chicken for 40 consecutive days.Internet users cannot stop gushing over the man’s uninhibited expression of love for his wife and her adorable reaction. Elderly man grooves to ‘Arabic Kuthu’ around his wife, adorable expression of love wins the internet.The Indian family was visiting Hyderabad for a tennis tournament in Islamabad. Pakistani throws biryani feast for visiting Hyderabad family.Industrialist Harsh Goenka shared the advice he received from his late father Rama Prasad Goenka. Harsh Goenka shares valuable life advice his father gave him, netizens relate to it.Salman Khan regularly posts videos of himself doing stunts and backflips on his Instagram account. Man’s 42 backflips at Juhu beach will make your head dizzy.With the help of Adam Mewhorter, band director of his Southmoore High School, the US teenager marched along with the rest of the school band and the inspirational story has won hearts online. Specially abled teen realises dream of joining marching band, wins hearts online.Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Want more PR tips? Download this free ebook With the right approach, preparation and consideration you can leverage the latest new stories and trends to get your business noticed. Think about the ways that you can use real time engagement authentically. You need to approach leveraging trending news stories ethically and sensitively. It is important to remember that not every news story will be suitable for you or your business to respond to. Offering a different angle to the current trending stories is an excellent way to pique a journalist’s interest in your story. Provide journalists with new material they haven’t directly written about before and ensure that you are offering an expert opinion or advice to back up your story. When responding to a trending news story, it is important to be as informative and resourceful as possible. When you do find something relevant to your industry and have something appropriate to respond with, express your opinions on social media or through a blog post, or reach out to the media. It is important to be aware of what’s going on and to understand the potential relevance to your industry, if there is any. Timeliness is very important in terms of capitalising on breaking news. Social media platforms such as Facebook and Twitter have streams which showcase what news stories and topics are the most popular amongst users on their platforms.Īccessing these trending topics provides an insight into what your target audience are talking about and what content they are engaging with. Twitter allows you to organise your followers into separate lists which can make it easier to view recent tweets from journalists and news outlets. By keeping up to date, you will be better able to pick up on stories that will work for you or your business.įollowing journalists and news outlets on Twitter is an excellent way to keep informed of all breaking news stories and find media opportunities. You can then reactively pitch to news outlets when a similar story emerges.Ī big part of this process is monitoring the conversations in the media and on social media. Think about topics which relate to your area of expertise and brainstorm any possible news events that could be related to these topics. Only leverage stories which would engage your audience and relate directly to your brand and business.įor example if you are an insurance company and you notice a lot of stories in the media about rising insurance premiums, you can pitch yourself to a relevant journalist as an expert to comment on these issues.īe proactive and prepare for possible opportunities. You need to be able to determine which stories are going to work for your business. Here are some strategies to follow when looking to take advantage of trending news stories. Seizing stories that are trending in the news and online, a concept known as ‘newsjacking’ is an excellent way to keep your business in the media, provide your expert opinion and build your thought leadership. Taking advantage of the stories which are already getting noticed is an excellent place to start.īreaking news stories, the latest trends and current affairs are more likely to capture your target audience’s attention, generate social sharing and encourage engagement with your brand. Cutting through the noise of the media and getting noticed by your target audience can sometimes be challenging.
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